Compare the Market • Home Loans

Launch of a New Insurance Product

Details

Partnering with TV personality Andrew Winter, Home Loan Heaven was the national launch of Compare the Market’s new insurance product—brought to life across TV, billboard, and digital. I created the custom wordmark seen by millions and developed a flexible style guide used company-wide by over 300 employees.

scope

Art Direction

Campaign

OOH

Social Media

Style Guide

Wordmark

Year

2024

Discovery

I began by auditing the design team’s early concepts—assessing layout, tone, and consistency across assets. From there, I built moodboards and pitched new visual directions that aligned with the product’s approachable, easy-to-use experience while standing out in a crowded category.

Delivery

The final wordmark was designed to be clear and readable from a distance, while also feeling friendly and on-brand. I created a robust style guide to ensure consistency across hundreds of assets, with adaptable rules for colour, typography, layouts, and applications used by teams across the business.