Hi, I’m Laura 👋, a visual designer with a soft spot for branding and a curiosity that’s led me across formats, disciplines, and ideas 💭. This page will show you what I do and why I do it. But more than that, I hope it gives you a sense of how I think, what I care about, and if I’m up your alley. Let’s get into it.
Core Skills
About me
I believe the best brands are the ones with something to say. So that’s what I like to do: build visual worlds that feel honest, relevant, and entirely their own.
How that looks depends. Sometimes it’s a website. Sometimes it’s an identity, a campaign or a set of templates. Sometimes it’s all of the above. Over the past five years, I’ve worked across studios, startups, and in-house teams — from multi-million-dollar national launches to young brands finding their feet.
What I Do
I think the variety of my career has made me a better designer — someone who learns on the go and isn’t afraid of the unknown. I’m as likely to build brands from scratch as to refined existing ones, to jump from print to web, to be as concerned about colour as usability –– making things that live on streets, screens, and everywhere in between.
What I Think
At the heart of it, I care most about where aesthetics and intention meet. I believe design is best when it’s beautiful and useful — when it looks good and works hard. That’s why I’m especially drawn to UX and brand strategy, and why I’m always curious how design can support bigger goals.
How I Work
My process isn’t fixed — and I like it that way. It’s more practical than precious. It reflects some of the ways I think about design: iterate, experiment, be honest, have fun, give a damn, ask more questions, keep learning. Curiosity and play shape my approach. Care and purpose define my work. I’m not chasing average.
By the numbers
collective audience reach
Tabs open
Industries served
Years in design
I've worked on
tech Stack
Coming soon